About us

 

  • Valerie Keller-Birrer founded VKB Research Services, a small research agency based near Zurich, Switzerland in 2012
  • We cover all Swiss language regions (German, French and Italian speaking)
  • We work with a team of trusted partners including experienced multi-lingual moderators, interpreters for simultaneous translation (German/Swiss German – English – French), transcriptionists
  • We trust the recruiting agency Yxplora for high quality recruiting across Switzerland

Valérie Keller-Birrer 

 

Research Analyst, Market Research Consultant and Moderator

 

  • More than 20 years' experience in Market Research
  • Started her career at Procter & Gamble, as a Market Research Manager in Switzerland, then in Germany, managing global quantitative and qualitative research projects
  • 10 years living abroad, in Mexico, Chile and Italy gave her a strong international perspective and sensitivity for cultural differences
  • Wide expertise in both quantitative and qualitative methodologies for consumer goods and services.
  • Strengths: a passion for listening to tghe voice of the consumers, a strong analytical mind and clear business focus
  • Moderates in English, French, German, Swiss Gemran (100% trilingual), fluent in Italian and Spanish
  • Additionally, specializes in research projects for higher education / executive education, such as researching and writing case studies, publications, presentation, etc.
  • Educated in Switzerland, Germany and the US, holds a Master of Arts HSG from the University of St.Gallen with specialization in economics and social processes

Isabelle Martinelli

 

Research Analyst, Market Research Consultant and Moderator

  • Isabelle Martinelli has been working in international qualitative research for 20 years. Before that she worked in Advertising agencies in Paris and Rome.
  • She started her research career in Paris in Sorgem International where she participated in the development of the i nternational department and became International Research Director. She managed research in several different countries with a focus on Europe and Asia. She then moved to Milan where she created IM-Consulting and in 2011 moved to Switzerland.
  • Isabelle moderates in Italian, French and English. She has a huge expertise in anyu kind of qualitative methodology and in different sectors form consumer goods to fashion and luxury
  • Educated both in Italy and in France, Isabelle has lived half of her life in France and the other half in Italy... and also one year in China
  • Isabelle holds a BA in Management with a specialization in Marketing (Université de Paris IX Dauphine) and a Masters Degree in Communication (Publitalia '80, Milan). She also holds a "Licence" in Chinese language and Culture (Institut des Langues Orientales, Paris)